From the publisher
Founded by German advertising copywriter and agency owner Walter Lurzer way back in 1984, Lurzer's Archive remains a favorite of advertising creatives all over the globe. Each volume of Lurzer's Archive collates hundreds of the most striking, inventive and visually appealing international print, television and digital advertising campaigns over 130+ glossy pages. An exceptional creative resource and veritable design bible for advertising professionals, students and photographers alike.
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