From the publisher
White Horses is a quarterly ocean lifestyle publication that provides a worthy alternative to existing surf mags.
HOW'S IT DIFFERENT? No great claims: it's just mellow and thoughtful, with a whole lot more of interest to read, and it's a visual treat. It deliberately carries less advertising than other magazines.
WHO'S IT MADE FOR? WOULD I LIKE IT? Put it this way: if you get equally, if not more excited by the glimpse of a clean, empty beach break peak through some foreshore trees, than you do witnessing a million air reverses on a comp webcast, then there's every chance you'll dig White Horses.
RIGHTO, THAT SOUNDS VAGUELY LIKE ME, PLEASE GO ON. We believe existing surf mags focus so heavily ON surfing that there's an element of sameness between them. White Horses bases itself IN surfing, looking around with curiosity and creativity. This allows us to create fresh and original editorial executions. We believe there's an audience of intelligent and creative readers out there who connect with this.
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