From the publisher
SCENARIO presents the trends and tendencies that are worth keeping an eye on. It covers phenomena in the fields of media, culture, consumer culture, communication, business, society, futures studies and the natural sciences. Where will the breakthroughs be made, and which epoch-making, astounding discoveries will be the trend-setters of the future? What will affect the way we do business and set up organisations, and how will we develop products, trade, travel, furnish our homes, understand geopolitical issues and get to the core of complex power structures? SCENARIO is about new products and new ideas that will define our long-term future. It provides you with the insights you need to make the right strategic decisions.
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