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From the publisher
SupermarketNews Market Brief is a one-off special print edition designed for New Zealand grocery, FMCG, food and beverage suppliers, retailers, marketers and commercial decision-makers. This annual edition brings together category insight, retail commentary, supplier perspectives and expert analysis to help readers better understand the trading conditions, shopper behaviour and commercial shifts shaping the market.
This annual edition is a useful reference for businesses planning range reviews, promotional strategy, product development, retail negotiations and investment decisions. Market Brief features commentary from a broad cross-section of grocery leaders, suppliers, data analysts and industry experts, giving readers a practical view of where the market is moving across the next 12 months and what it means commercially.
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